The term was popularized in the 1980s as a marketing category for non-Western traditional music.
[2][3] Globalization has facilitated the expansion of world music's audiences and scope.
[citation needed] It has grown to include hybrid subgenres such as world fusion, global fusion, ethnic fusion,
[4] and
worldbeat.
[5][6]
Terminology[edit]
The term has been credited to
ethnomusicologist Robert E. Brown, who coined it in the early 1960s at
Wesleyan University in Connecticut, where he developed undergraduate through the doctoral programs in the discipline. To enhance the process of learning, he invited more than a dozen visiting performers from Africa and Asia and began a world music concert series.
[7][8] The term became current in the 1980s as a marketing/classificatory device in the media and the
music industry.
[9] There are several conflicting definitions for world music. One is that it consists of "all the music in the world", though such a broad definition renders the term virtually meaningless.
[10][11]
The term also is taken as a classification of music that combines
Western popular music styles with one of many
genres of non-Western music that are also described as
folk music or
ethnic music. However, world music is not exclusively traditional folk music. It may include cutting edge
pop music styles as well. Succinctly, it can be described as "local music from out there",
[12] or "someone else's local music".
[13] It is a very nebulous term with an increasing number of genres that fall under the umbrella of world music to capture musical trends of combined ethnic style and texture, including Western elements (examples noted in this section).
Music from around the world exerts wide cross-cultural influence as styles naturally influence one another, and in recent years world music has also been marketed as a successful genre in itself. Academic study of world music, as well as the musical genres and individual artists associated with it appear in such disciplines as
anthropology,
folkloristics,
performance studies and
ethnomusicology.
Evolving terminology[edit]
Anda Union at a music festival
In the age of
digital music production the increased availability of high-quality, ethnic music
samples,
sound bites and
loops from every known region are commonly used in
commercial music production, which has exposed a vast spectrum of indigenous music texture to developing,
independent artists. These influences proliferate quickly in a web-based music industry that is now percolating as a much larger, predominantly self-promoted menu, via an increasing number of
indie-artist-friendly,
streamingInternet options, such as
Last.fm,
Rhapsody,
Live365, Jango Artist Airplay and
ReverbNation.
An amalgamation of
roots music in the global,
contemporary listening palette has become apparent, which weakens the role major entertainment labels can play in the cultural perception of genre boundaries. As a result, definitions of the genre have become particularly varied, and determined by particularly wide-ranging and varied opinions.
[citation needed]
Similar terminology between distinctly different sub-categories under primary music genres, such as world, rock and pop can be as ambiguous and confusing to industry moguls as it is to consumers. This is especially true in the context of world music, where branches of ethnically influenced pop trends are as genre-defined by consumer perception as they are by the music industry forums that govern the basis for categorical distinction. Academic scholars tend to agree that, in today's world of consumer music reviews and
blogging, global music culture's public perception is what ultimately distils a prevailing basis for definition from genre ambiguity, regardless of how clearly a category has been outlined by corporate
marketing forums and music
journalism. The world music genre's gradual migration from a clear spectrum of
roots music traditions to an extended list of hybrid subgenres is a good example of the motion genre boundaries can exhibit in a
globalizing pop culture.
The classic, original definition of world music was in part created to instill a perceived authenticity and distinction between indigenous music traditions and those that eventually become diluted by pop culture, and the
modern debate over how possible it is to maintain that perception in the richly diverse genre of world music is ongoing.
[15][16]
In a report on the 2014
globalFEST National Public Radio's Anastasia Tsioulcas said "Even within the "world music" community, nobody likes the term "world music." It smacks of all kinds of loaded issues, from cultural colonialism to questions about what's "authentic" and what isn't (and who might get to police such inquiries), and forces an incredible array of styles that don't have anything in common under the label of "exotic Other." What's more: I believe that in many people's imaginations, "world music" means a kind of fairly awful, gloppy, hippy-ish, worldbeat fusion. It's a problematic, horrible term that satisfies absolutely no one."
[17]
Examples of popular forms of world music include the various forms of non-European classical music (e.g.
Japanese and Chinese koto music,
Indian raga music,
Tibetan chants),
Eastern European folk music (e.g. the village music of the
Balkans,
The Mystery Of The Bulgarian Voices),
Nordic folk music and the many forms of folk and tribal music of the
Middle East,
Africa,
Asia,
Oceania,
Central and
South America, and
Indonesian music.
More recently, other Welsh-language bands such as
Calan and
9 Bach have achieved international acclaim.
[26][27] Experimental
psychedelic rock group
Super Furry Animals's Welsh-language album
Mwng was released in May 2000 and re-released in May 2015, captures the spirit of World music as 'trying to hang on to something that's under serious threat from advanced capitalism'.
[28]
The broad category of world music includes isolated forms of ethnic music from diverse geographical regions. These dissimilar strains of ethnic music are commonly categorized together by virtue of their indigenous roots. Over the 20th century, the invention of
sound recording, low-cost international air travel and common access to global communication among artists and the general public has given rise to a related phenomenon called "
crossover" music. Musicians from diverse cultures and locations could readily access recorded music from around the world, see and hear visiting musicians from other cultures and visit other countries to play their own music, creating a melting pot of stylistic influences. While communication technology allows greater access to obscure forms of music, the pressures of commercialization also present the risk of increasing musical homogeneity, the blurring of regional identities, and the gradual extinction of traditional local music-making practices.
[citation needed]
Hybrid examples[edit]
Since the music industry established this term, the fuller scope of what an average music consumer defines as "world" music in today's market has grown to include various blends of ethnic music tradition, style and interpretation,
[6] and derivative world music genres have been coined to represent these hybrids, such as World fusion, Global fusion, Ethnic fusion or
Worldbeat. Good examples of hybrid, world fusion are the
Irish /
West African meld of
Afro Celt Sound System,
[29] the pan-cultural sound of Aomusic
[30] and the
jazz /
Finnish folk music of
Värttinä,
[31] each of which bear tinges of
contemporary,
Western influence—an increasingly noticeable element in the expansion genres of world music. World fusion / Worldbeat / Ethnic fusion / Global fusion can also blend specific indigenous sounds with more blatant elements of
Western pop. Good examples are
Paul Simon's album
Graceland, on which South African
Mbaqanga music is heard,
Peter Gabriel's work with Pakistani
Sufi singer,
Nusrat Fateh Ali Khan, the
Deep Forest project, in which vocal loops from
West Africa are blended with Western, contemporary rhythmic textures and
harmony structure, and the work of
Mango, who combined pop and rock music with world elements.
More recent bands who exhibit experimentation with World music Hybrid Forms include
Vampire Weekend,
The Very Best, Island Cassettes &
Yeasayer, many of which cite inspiration from the work of Paul Simon.
Depending on style and context, world music can sometimes share the
new-age music genre, which is a category that often includes
Ambient music and textural expressions from indigenous
roots sources. Good examples are
Tibetan bowls,
Tuvan throat singing,
Gregorian chant or
Native American flute music. World music blended with new-age music is a sound, loosely classified as the hybrid genre, ethnic fusion. Examples of ethnic fusion are
Nicholas Gunn's "Face-to-Face" from
Beyond Grand Canyon, featuring authentic Native American flute combined with synthesizers, and "Four Worlds" from
The Music of the Grand Canyon, featuring spoken word from Razor Saltboy of the
Navajo Indian Nation.
World fusion[edit]
The subgenre world fusion is often mistakenly assumed to refer exclusively to a blending of Western
jazz fusion elements with world music. Although such a hybrid expression falls easily into the world fusion category, the suffix "fusion" in the term world fusion should not be assumed to mean only jazz fusion. Western jazz combined with strong elements of world music is more accurately termed
world fusion jazz,
ethnic jazz or
non-Western jazz.
[32] World fusion and global fusion are nearly synonymous with the genre term
worldbeat, and though these are considered subgenres of popular music, they may also imply universal expressions of the more general term,
world music.
[6] Throughout the 1970s and 80s,
fusion in the
jazz music genre implied a blending of jazz and
rock music, which is where the misleading assumption is rooted.
[33]
Popular non-Western genres[edit]
Although it primarily describes traditional music, the world music category also includes popular music from non-Western urban communities (e.g.
South African "township" music) and non-European music forms that have been influenced by other so-called third-world musics (e.g.
Afro-Cuban music), although Western-style popular song sourced from non-English-speaking countries in
Europe (e.g.
French pop music) would not generally be considered world music.
[citation needed]
Paris is one of the great European capitals for world music.
[citation needed] For many years, the city has attracted numerous musicians from former colonies in
West and
North Africa. This scene is aided by the fact that there are many concerts and institutions that help promote the music.
Algerian and
Moroccan music have an important presence in the French capital. Hundreds of thousands of Algerian and Moroccan immigrants have settled in Paris, bringing the sounds of
Amazigh (Berber),
raï, and
Gnawa music. Algerian raï also found a large French audience.
[citation needed]
After 1987: Women and beyond[edit]
One origin of the term was the initiation of
World Music Day (
Fête de la Musique) in 1982 in France. World Music Day has been celebrated on 21 June every year since then. On 29 June 1987 a meeting of interested parties gathered to capitalize on the marketing of this genre. Arguably popular interest was sparked with the release in 1986 of
Paul Simon's
Graceland album.
[citation needed] The concept behind the album was to express his own sensibilities using the sounds he had fallen in love with while listening to artists from Southern Africa, including
Ladysmith Black Mambazo and
Savuka. This project and the work of
Peter Gabriel and
Johnny Clegg among others had, to some degree, introduced non-Western music to a wider audience. They saw this as an opportunity.
Zila Khan is one of today's leading singers in World Music.
[citation needed]
Before 1987, world music had a following but it was still difficult for interested parties to sell their music to the larger music stores.
[citation needed] Although specialist music stores had been important in developing the genre over many years, the record companies, broadcasters and journalists had been finding it difficult to build a following because the music, itself, seemed too scarce. However, they were aware that the
jazz and classical markets had developed a crossover audience. They decided the best way forward would be a collective strategy to bring the music to a wider audience.
[citation needed]
At around this time,
Cultural Co-operation started the Music Village Festival. This regular series of free world music festivals continues to run. They also started a network of world music artists to help promote their work.
[citation needed]
1987 meeting[edit]
At the outset of the 1987 meeting, the musician Roger Armstrong advised the reason why something had to be done:
[He] felt that the main problem in selling our kind of material lay with the UK retail outlets and, specifically, the fact that they did not know how to rack it coherently. This discouraged [the retail stores] from stocking the material in any depth and made it more difficult for the record buyers to become acquainted with our catalogs.
[34]
The first concern of the meetings was to select the umbrella name that this music would be listed under. Suggestions included "world beat" and prefixing words such as "hot" or "tropical" to existing genre titles. "World music" won after a show of hands, but initially it was not meant to be the title for a whole new genre—but just something the record labels could place on record sleeves to distinguish them during the forthcoming campaign. Afterward, they agreed that despite the publicity campaign, this wasn't an exclusive club—and that for the good of all, any label that sold this type of music could use the name.
Another issue was the distribution methods at the time. Most main labels were unhappy with the lack of specialist knowledge in their sales force, which led to poor service. Many larger outlets were reluctant to carry the music, because they favored larger releases they could promote within the store. It was difficult to justify a large presentation expense with limited stock going into stores.
Marketing[edit]
One of the marketing strategies used in the
vinyl market at the time was the use of browser cards, which would appear in the record racks. As part of the "world music" campaign, it was decided that these would be a two color affair designed to carry a special offer package; to aid the retailer a selection of labels would also be included, presumably for shelf or rack edging.
In an unprecedented move, all of the world music labels coordinated together and developed a compilation cassette for the cover of the music magazine
NME. The overall running time was 90 minutes, each package containing a mini-catalog showing the other releases on offer.
By the time of a second meeting it became clear that a successful campaign required its own dedicated press officer. The press officer would be able to juggle various deadlines and sell the music as a concept—not just to national stations, but also regional
DJs keen to expand their musical variety. DJs were a key resource as it was important to make "world music" important to people outside London—most regions after all had a similarly heritage to tap into. A cost-effective way of achieving all this would be a leafleting campaign.
The next step was to develop a world music chart, gathering together selling information from around fifty shops, so that it would finally be possible to see which were big sellers in the genre—so new listeners could see what was particularly popular. It was agreed that the
NME could again be involved in printing the chart and also
Music Week and the London
listings magazine City Limits. It was also suggested that
Andy Kershaw might be persuaded to do a run down of this chart on his show regularly.
Relationship to immigration and multiculturalism[edit]
In most wealthy industrialized countries, large amounts of immigration from other regions has been ongoing for many decades. This has introduced non-Western music to Western audiences not only as "exotic" imports, but also as local music played by fellow citizens.
Caribbean music in the United Kingdom or
Chicano rock in the United States would be two obvious examples.
[citation needed] But the process is ongoing and continues to produce new forms. In the 2010s several musicians from immigrant communities in the West rose to global popularity, such as Haitian-American
Wyclef Jean, Somali-Canadian
K'naan, Tamil-Briton
M.I.A., or Lebanese-Colombian
Shakira, often blending the music of their heritage with hip-hop or pop. Cuban-born singer-songwriter
Addys Mercedes started of her international career from Germany mixing traditional elements of Son with pop.
[35]
In Vancouver,
[clarification needed] musicians and composers also work collectively to create original compositions for various combinations of ethnic and western instruments. The JUNO nominated
Orchid Ensemble is a trio of two Chinese instruments and the marimba (plus other percussion instruments). It has been touring across North American since 1997.
The Vancouver Inter-Cultural Orchestra stages musicians and instruments from China, Taiwan, India, Iran, Africa, Vietnam,.... with Canadian western orchestral players.
There is also Canada's most famous Traditional Indian Classical Musician,
Cassius Khan who is an award winning internationally renowned as the world's only
Ghazal singer who accompanies himself on the
Tabla a two piece hand drum indigenous to India. Khan himself has not made his views unknown on his dislike to Robert E Brown's term "World Music" by publicly stating he found the term "Colonial and Oppressing" and he has been a hot issue in most underground meetings of the musical elites in Canada.
[original research?]
World Music Month[edit]
The World Music Month was designated on October 1987.
[citation needed] It is a music festival held at the Town & Country Club in London, and it was the start of the winter season for both
WOMAD and
Arts Worldwide. The main press release stressed the issues inherent in the campaign.
[vague][citation needed]
Since the early 1980s the enthusiasm for music from 'outside' Western pop culture has been steadily mounting.
[citation needed] More and more international artists, many of whom are big stars in their own countries, are coming to England and North America on tour. They started off, like the
Bhundu Boys, playing small clubs and pubs, but now many acts are so popular that they are filling larger venues.
2010s radio programs[edit]
Criticisms[edit]
The generally accepted geographic standard for what designates world music is withstanding criticism for its universal asymmetry, where nearly every classifiable region under the term is defined, relative to
Western music culture; this is primarily due to the fact that dominant
corporate structures for music
distribution and
promotion originate in
Europe and
North America, as do the forums for establishing industry genre categories. Therefore, in market context, "ethnic" music is synthetically defined by a radius that extends from a Western center.
Some musicians and curators of music have come to dislike the term "world music". To these critics, "world music" is a parochial, catch-all marketing term for non-Western music of all genres. In
October 1999,
Luaka Bop label founder and ex-
Talking Heads frontman
David Byrne wrote an "
I Hate World Music" editorial in
The New York Times explaining his objections to the term. Byrne argued that the labelling and categorization of other cultures as "exotic" serves to attract an insincere consumption and deter other potential consumers.
[38]
The BBC Radio 3 Awards for World Music was an award given to world music artists between 2002 and 2008, sponsored by
BBC Radio 3. The award was thought up by
fRoots magazine's editor
Ian Anderson, inspired by the
BBC Radio 2 Folk Awards. Award categories included: Africa, Asia/Pacific, Americas, Europe, Mid East and North Africa, Newcomer, Culture Crossing, Club Global, Album of the Year, and Audience Award. Initial lists of nominees in each category were selected annually by a panel of several thousand industry experts. Shortlisted nominees were voted on by a twelve-member jury, which selected the winners in every category except for the Audience Award category. These jury members were appointed and presided over by the BBC.
[39] The annual awards ceremony was held at the
BBC Proms and winners were given an award called a "Planet". In March 2009, the BBC made a decision to axe the BBC Radio 3 Awards for World Music.
[40][41]
In response to the BBC's decision to end its awards program, the British world music magazine
Songlines launched the Songlines Music Awards in 2009 "to recognise outstanding talent in world music".
[42]
The
WOMEX Awards were introduced in 1999 to honor the high points of world music on an international level and to acknowledge musical excellence, social importance, commercial success, political impact and lifetime achievement.
[43] Every October at the WOMEX event, the award figurine—an ancient mother goddess statue dating back about 6000 years to the Neolithic age—is presented in an award ceremony to a worthy member of the world music community.
Festivals[edit]
Many festivals are identified as being "world music"; here is a small representative selection:
Australia
- The Globe to Globe World Music Festival takes place in the City of Kingston, Melbourne, for 2 days each year in January.[45]
Bangladesh
Belgium
Canada
- Sunfest is an annual 4-day world music festival that happens in London, Ontario, primarily in Victoria Park that typically runs the weekend after Canada Day in early July. Sunfest is billed as Canada’s Premier Celebration of World Cultures.
Croatia
France
Germany
Hungary
Budapest Ritmo Tent and MÃœPA Center
- Budapest Ritmo Festival takes place in Budapest, Hungary.
- The WOMEX when in Budapest (2015)
Iceland
- Fest Afrika ReykjavÃk takes place every September
India
Iran
- The Fajr International Music Festival is Iran's most prestigious Music Festival founded in 1986. The festival is affiliated with UNESCO and includes national and international competition sections. Since its establishment, many musicians from several countries like Austria, Germany, France participated in the event. The festival have enjoyed a strong presence of Asian countries as well.[48]
Ireland
Italy
- The Ariano Folkfestival is a five-day world music festival held every summer in Ariano Irpino, a small town in southern Italy.
- The World Music Festival Lo Sguardo di Ulisse was first held in 1997 in Campania, Italy.
Macedonia
- OFFest is a five-day world music festival held every summer (started 2002) in Skopje.
Malaysia
Mali
Morocco
- Mawazine is a festival of world music that takes place annually in Rabat, Morocco, featuring Arab and international music icons.[50]
New Zealand
- Festival in New Plymouth, New Zealand. Early March each year.[51]
Poland
- The Cross-Culture Warsaw Festival, Poland. September each year.[52]
- Brave Festival, Wrocław, Poland. July each year. [2]
- Ethno Port, Poznań, Poland. June each year. [3]
- Ethno Jazz Festival in Wrocław, Poland. Several events throughout the whole year. [4]
- Different Sounds (Inne brzmienia), Lublin, Poland. July each year.[53]
- Francophonic Festival in Warsaw, Poland. March each year. [5]
- Nowa Tradycja (New Tradition), Warsaw, Poland. May each year.[54]
- Siesta Festival, Gdańsk, Poland. First edition in April/May 2011. [6]
Portugal
Romania
Serbia
Spain Spain's most important world music festivals are:
Sweden
Turkey
- Konya Mystic Music Festival, held annually in Konya since 2004, in recent years in commemoration of Rumi's birthday. The festival features traditional music from around the world with a mystical theme, religious function and/or sacred content.[55]
- Fethiye World Music Festival. The Fethiye World Music Festival presents musicians from different countries of the world for concerts that will contribute to the city’s arts and culture.[56]
Uganda
- Milege World Music Festival has become a big festival in Uganda inviting musicians and fans from all over Africa and the rest of the world to enjoy live music, games, sports and so on. The festival runs for three consecutive days every November at the Botanical Gardens, Entebbe, Uganda
Ukraine
- Svirzh World Music Festival (Lviv region)
United Kingdom
- Glastonbury Festival held at Worthy Farm near Glastonbury each year
- Musicport World Music Festival held annually at The Spa Pavilion, Whitby, North Yorkshire.
- Music Village Festival is Europe's longest running festival of world cultures. It is held every two years in London and has been running since 1983. It is organised by the Cultural Co-operation
- Drum Camp established in 1996 is a unique world music festival. Each event takes you on a musical journey around the world, combining ancient rhythmic traditions with the most modern and cutting edge grooves and beats.
United States
- The California World Music Festival is held each July at the Nevada County Fairgrounds.
- The World Sacred Music Festival is held annually in Olympia, Washington State, sponsored by Interfaith Works.
- FloydFest in Floyd, Virginia, United States, has featured artists from a wide diversity of styles including Ani DiFranco, Geno Delafose & French Rockin' Boogie, Trumystic, Nickel Creek and Akoya Afrobeat Enemble.
- The Finger Lakes GrassRoots Festival of Music and Dance in Trumansburg, New York, United States, has featured artists from a variety of world and ethnic music genres including Tinariwen, Thomas Mapfumo, Michael Franti, D'Gary, Boubacar Traore, Mamadou Diabate, and many more from around the world.
- Stern Grove Festival is a San Francisco celebration of musical and cultural diversity. Examples: Lucinda Williams, John Doe, Ojos de Brujo, O-Maya, Ladysmith Black Mambazo, the Funk Brothers and also symphony orchestras and operatic stars.
- The Starwood Festival is a seven-day Neopagan, New Age, multi-cultural and world music festival that has been held in July every year since 1981 at various locations in the United States. It has featured such world music acts as Amampondo, Babatunde Olatunji, Badal Roy, Sikiru Adepoju, the Prodigals, Yaya Diallo, Merl Saunders and the Rainforest Band, Baka Beyond, Stephen Kent, Cyro Baptista, Airto Moreira, Muruga Booker, Gaelic Storm, and Halim El-Dabh.[57]
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